Healthy eating is one of the most powerful levers you have for shaping the quality and trajectory of your life.

Food is not just fuel. The patterns you build around eating influence nearly every aspect of your health, performance, and well-being over time.

Sustainable, health-supportive eating habits help protect against:

• Cardiovascular disease, type 2 diabetes, and metabolic syndrome

• Cognitive decline, including memory loss and diminished attention

• Musculoskeletal loss and frailty that limit physical independence

• Inflammation that accelerates aging and disease

• Emotional volatility, fatigue, and poor sleep quality

More importantly, healthy eating is one of the most direct ways you can strengthen your ability to live on your terms — with the energy, clarity, and resilience to do what matters most to you.

It isn’t about chasing a number on a scale or following a rigid food list. It’s about fueling your mind, body, and spirit over the long run — and building a future where your healthspan matches your dreams.

Healthy eating isn’t a short-term project.

It’s a lifelong investment for living a full, rich, and meaningful life.

The (Good) Ideas You’ve Tried Before That Haven’t Worked

There’s no shortage of advice about how to eat healthier.

You’ve probably tried a dozen strategies — some helpful for a while, some frustrating, some that never fit your life at all.

Maybe you’ve:

• Counted calories; tracked fat, carbs and protein; or used various apps

• Eliminated sugar, carbs, gluten, or other foods

• Followed meal plans or detoxes

• Tried “clean eating” challenges

• Started strong with meal prepping, only to burn out

• Committed to eating perfectly — until life got busy

• Read articles, joined forums, downloaded habit trackers

For sure, some of these strategies can be useful — for a time.

But if they truly solved the deeper challenge . . .

. . . you wouldn’t still feel caught between rigid rules and old habits.
. . . you wouldn’t still cycle between control and discouragement.
. . . you wouldn’t still be wondering why eating well feels so hard to sustain  — despite all your effort.

The truth is: eating isn’t just a set of behaviors.

It’s a dynamic system — influenced by physiology, emotions, environment, habits, culture, economics, identity, and meaning.

That’s why focusing only on the food, strategies, and rules doesn't create lasting change.

Real change starts with understanding yourself differently — and building a relationship with eating that supports your future, not undermines it.

You can’t “willpower” your way to a healthy eating life.

But you can build it — flexibly, sustainably–starting by harnessing the strength, skills, and resources you already have.

Introducing the Healthy Eating Quest: Fuel the Life You Want to Live

That’s why we created the Healthy Eating Quest.

It’s designed to help you build a sustainable, nourishing way of eating — one that supports your vitality, extends your healthspan, and creates the life you want to live.

This 14-day Quest helps you shift away from rigid, all-or-nothing approaches and move toward flexible, values-driven eating habits that actually last.

You won’t be told what to cut out or forced to follow someone else’s plan.

Instead, you’ll learn to identify what’s already working, clarify the future you want, and build an approach to nourishing yourself that fits your body, your goals, and your identity.

You’ll gain insight into the patterns that already support your health and that can be amplified.

You’ll also experiment with new ways of thinking, eating, and living that are both realistic and energizing.

By the end of the Quest, you won’t only be eating differently.

You’ll be seeing yourself differently — as someone who eats for strength, focus, and future vitality.

The FUEL Framework

What makes this Quest different is the process.

You won’t just get a random collection of tips, “expert” advice or one-size-fits-all solutions. Instead, you’ll move through a science-based framework designed to help you build a healthier eating life from the inside out — supported by insights, quotes, and stories that inspire sustainable change.

The FUEL framework helps you go beyond short-term tactics by linking eating to your values and identity — to who you are, what you stand for, and how you want to live.

• Focus on what matters most by clarifying what healthy eating means to you, what it can do for you, and the difference it will make in your life

• Use the strengths, skills, and resources you already have, including those you’ve minimized, discounted, or overlooked

• Experiment with the power of mental imagery and rehearsal to program your brain for success and create the future you dream of

• Live your vision of health by noticing subtle signs that change is unfolding right now—and what you’ll be doing as it continues in the immediate future

FUEL transforms eating from a struggle into an act of clarity, curiosity, courage, and creativity–a reflection of who you are and what you stand for.

This isn’t about rules. It’s about becoming.

Meet Your Expert Designers

Dr. Deborah Teplow is an expert in the science of behavior change, hope theory, and human performance. As co-founder/CEO of the Institute for Wellness Education, she set the US national wellness coaching standards and currently trains professionals in public health and social service agencies to engage clients in a self-change behavior process. 

She extends her work as co-founder of Be Your Own Best Coach guiding tech and healthcare professionals towards healthier lives. She earned  her doctorate at Stanford University and holds certificates in several therapeutic modalities for helping professionals and Tiny Habits® certification.

Glen Lubbert, Stamina Lab founder and seasoned tech entrepreneur, pioneers in human performance coaching to extend healthspan. His expertise in behavior design addresses the critical impact of sleep on health and performance, offering solutions for stress, burnout, and flow. Glen's credentials include mindfulness study under Jon Kabat-Zinn, Tiny Habits® certification, and certified as a Thrive Global coach and sleep expert, leveraging his Division I athlete experience to elevate others' professional and personal lives.

Why This Quest Will Do More Than Just Tell You to Eat Your Veggies—It Will Change Your Life

This Quest isn’t about mastering nutrition rules or following someone else’s plan.

It’s about creating a life where healthy eating flows naturally from who you are — not from pressure, control, and guilt or shame.

You’ll start by clarifying what matters most to you: your values, sense of belonging, competence, and meaning.

Then you’ll build an eating life that reflects those things — consistently, flexibly, and sustainably.

You’ll shift from chasing “the best” to noticing when and how you’re already making good choices — moments that reflect your capacity to make positive, lasting change in your life.

And you’ll expand those moments, one meal, one mindset shift at a time.

This Quest helps you replace guilt and shame with ownership, perfectionism with flexibility, and uncertainty with clarity.

You’ll reconnect to food as nourishment for your whole life — not just your body.

You’ll discover that healthy eating is not just a behavior.

It’s part of your way of living and being.

Because the real transformation isn’t just what’s on your plate.

It’s who you are when you sit down at the table.

How This Quest Works

The Healthy Eating Quest is a practical, immersive program designed to help you transform not just what you eat, but how you see yourself as an eater — someone who lives in alignment with health, vitality, and purpose.

You’ll gain daily insight, small but powerful shifts in perspective, and tools to help you recognize success in real time — all delivered in a format that’s designed for real life.

This Quest makes it easy and quick for you to experience this transformation.

Stamina Lab’s digital Health Optimization Platform is the hub of the Quest. It’s where you’ll find all the content and most activities of the program.

Each day, you’ll get a small, bite-sized:

• Daily lesson

• Learning activity

• Inspirational quote or story

• Journal prompt

• Be Your Own Detective: Try Out Something New suggestion for experimentation

A valuable feature of the Quest is the human connection that extends opportunities to explore and discover new ways to boost your capacity to take valued action, and it comes in three ways:

• 3 live group coaching sessions for expert guidance and community support

• Online forum and discussion for sharing

• Private messaging

• Your Quest Journal - A simple way to capture your answers to the daily journal prompts.

The platform also provides a host of digital resources that expands and reinforces what you get out of the learning activities and community engagement.

Bonus Resource: Eating Mythbusters — Debunking Common Misconceptions About Food and Diets

As part of the Healthy Eating Quest, you’ll also receive a special bonus resource: Eating Mythbusters — Debunking Common Misconceptions About Food and Diets.

This short, practical guide cuts through confusion and misinformation around nutrition — helping you let go of outdated or unrealistic rules that get in the way of building a sustainable, values-based way of eating.

Inside, we tackle questions like:

• Is fruit too high in sugar?

• Are carbs the enemy?

• Do you need to eat clean 100% of the time to be healthy?

• Are “superfoods” really necessary?

• What does science actually say about processed foods?

• Is the “science” of supplements really valid?

We separate hype from evidence — and equip you to make decisions based on strong, proven scientific data, not fear or fads.

This guide reinforces the Quest’s core message: You don’t need a perfect plan. You need a thoughtful path that reflects who you are and how you want to live.

What is Our Unique Solution-Focused Approach?

At Stamina Lab, we believe you are the expert on your own life. You know the kind of person you want to be and could be if you weren’t held back by the challenges you struggle with now. You also know what works for you and what fits your needs, interests, and values.

Our solution-focused coaches help you harness the strengths, skills, and resources you already have but that you may have overlooked, underestimated, discounted, or not even recognized.

Instead of focusing on problems and what you’re doing wrong, we emphasize what is already working for you, even if it’s just a tiny bit. We help you identify moments of success and effective coping and managing during hard times. Then, we use the evidence as a springboard for positive change.

Our approach reinforces the belief that progress is a matter of “when,” not “if,” and by celebrating small steps, we help you take manageable action that leads to significant, lasting health outcomes so you can truly be your best self.

Your Satisfaction Guaranteed

We stand behind the transformative power of this program. If you don’t feel more equipped to handle stress and change after starting the Quest, we offer a full refund within seven days of the program’s start.

Who Should Enroll?

This Quest is designed for people who are ready to build a sustainable, life-affirming relationship with food — not based on control or perfection, but grounded in solid science and your values, needs, and interests.

It’s for people who are tired of trying to eat “right,” only to feel frustrated, restricted, or defeated.
People who are ready to stop cycling through plans and rules, and start becoming the kind of person who eats in a way that nourishes them fully.

This Quest is for you if:

• You want to leave behind food guilt, diet fatigue, and rigid perfectionism

• You’re ready to focus on building something sustainable — not just eliminating bad habits

• You value health and want your eating to support the life you want to live, now and long-term

• You’re open to experimenting, noticing, and learning what already works for you

• You want to feel like healthy eating is just part of who you are — not something you keep trying to force

But this Quest isn’t for everyone.

If you're looking for a strict plan, a list of foods to avoid, or a rigid definition of “healthy,” this probably isn’t your fit.

If you're unwilling to reflect, explore, or let go of black-and-white thinking, this process may not meet you where you are — yet.

This Quest is for people who are ready to optimize their healthspan, strengthen their future, and become the version of themselves they’re already growing into.

FAQs

What is the FUEL framework?

Answer: FUEL stands for:

• Focus on what matters most by clarifying what healthy eating means to you, what it can do for you, and the difference it will make in your life

• Use the strengths, skills, and resources you already have, including those you’ve minimized, discounted, or overlooked

• Experiment with the power of mental imagery and rehearsal to program your brain for success and create the future you dream of

• Live your vision of health by noticing subtle signs that change is unfolding right now—and what you’ll be doing as it continues in the immediate future

FUEL is designed to help you build identity-based habits — not follow short-term rules.

Who is this Quest for?

Answer: The Quest is ideal for anyone who wants to eat in ways that support energy, clarity, vitality, and long-term health — without falling into the trap of rigid rules or diet perfectionism.

What will I learn in the Healthy Eating Quest?

Answer: In this 14-day Quest, you’ll learn how to shift the way you think about food, eating, and identity.
You’ll gain a structure for building sustainable eating habits — ones that extend your healthspan and support the way you want to live.

How is the program delivered?

Answer: The program is conveniently delivered via our app, compatible with both iPhone and Android devices. This allows you to participate from anywhere at any time. The app provides access to all guides and coaching materials, enables connection of wearable data when applicable, and facilitates messaging with your coaches throughout the Quest.

How much time do I need to commit each day?

Answer: The daily commitment is designed to be manageable even for busy schedules. Participants should expect to spend about five minutes each day on mini-lessons and exercises.

Are there any live sessions, and will they be recorded?

Answer: The Quest includes three 30-min live group coaching sessions for real-time interaction and deeper learning. To maintain a safe space for sharing and ensure the privacy of our participants, these sessions will not be recorded. This policy helps foster an open, trusting environment where participants can freely explore and share their experiences and insights.

What kind of support will I receive during the Quest?

Answer: Participants will receive support through various channels, including direct access to instructors during live sessions and Q&A periods, a dedicated online forum for discussion with peers and trainers, and email support for more personalized queries.

What happens if I miss a day or fall behind?

Answer: All materials, including video lessons and resources, will be accessible throughout the Quest and after its conclusion, allowing participants to catch up or review at their own pace.

What if I find that the Quest isn't right for me?

Answer: We offer a satisfaction guarantee with a full refund within seven days of the program’s start if you feel the Quest does not meet your expectations.

Join the Healthy Eating Quest Today

Take the first step toward building a way of eating that strengthens your health, your energy, and your identity.

This isn’t about rules, restrictions, or willpower.

It’s about aligning your daily choices with the person you already know yourself to be — someone who values health, shows up with curiosity, and invests in a future worth living for.

Over 14 days, you’ll use practical tools to gain skills and insights that will help you eat with greater confidence, flexibility, and purpose.

You’ll stop chasing after instant results, miracle cures, and revolutionary diet secrets. Instead, you’ll build sustainable behaviors supported by a more flexible mindset..

If you’re ready to create a way of eating that reflects who you are — and supports the life you want to lead — the Healthy Eating Quest is for you.

You don’t have to get it perfect.

You only have to get started.

Quest Begins May 19th. Registration Ends May 16th.